Coaching vs. Consulting
Coaching: A Unique Approach to Site Selection
There are times when it is advantageous to work with a Coach before launching a Site Selection Consulting project.
Coaching is a natural first step considering that anxiety is common among corporate executives and business owners when considering a complex project. A Coach helps you explore your instincts and worries before you set out to determine countless project facts and estimates. Coaching is a safe space to demystify the often intimidating undertaking. Joe will help without trying to persuade anyone to proceed with a site selection project. He is known as The Business Relocation Coach, an outgrowth of his experience as an Executive Coach and former Board Member of the Professional Coaches & Mentors Association, where his writing was included in the anthology Coaching For The New Century.
The Difference Between a Consultant and a Coach
Consultants help companies grow. A Consultant gathers detailed information about the “outside world” – such as states and communities with the potential to be your optimum destination. This is done based on specialized knowledge, data analysis, and deep experience. Comparisons of business factors in distinct locations include median salaries, workers’ comp rates, taxes, cost of utilities, facility lease or purchase costs, and more. Also evaluated are employee lifestyle factors such as housing costs, quality of schools, crime rates, and cultural attractions.
Coaches help people grow. “Coach” is an old French word meaning a “vehicle to transport people from one place to another.” Hence, a Coach helps a person move up a level by becoming aware of new avenues to pursue or considering a shift in priorities. A Coach addresses your “inside world,” eliciting from you (and sometimes your colleagues and family) your concerns, priorities, and practical solutions. People are often surprised by how a Coach’s objectivity helps them examine a broad range of viewpoints and outcomes.
Few relocation clients want to take a Coach-type personality or behavioral assessment. But some do and Joe is a Certified Trainer in the DISC Personal Profile System that enables individuals to capitalize on behavioral strengths, minimize conflicts with others, and identify environments most conducive to success. Enriched communications skills can result from the widely-used assessment. Joe has also worked with the MBTI (Myers-Briggs Type Indicator) and MAPP (Motivational Appraisal of Personal Potential).
Joe Vranich has served for many years as a Coach and Consultant. See his client’s Testimonials about their work with him.
‘The hardest part is getting started’
Brian Tyler, CEO of McKesson, in relocating the company’s headquarters from San Francisco to Las Colinas, Texas, understands the inertia that surrounds such a major business decision even when research shows obvious benefits to the company.
“[Inertia] is what holds you back for two decades…. There’s never a good time. If you’re having wild success and everything’s going right, you’re going to ask yourself, ‘Why would I want to. . .make my path harder?’ If your business is going terribly, you’re like, ‘Well, I’ve got enough problems. Why would I want to take this on?’ So, there’s never a great time. So, what I would say is, you’ve got to do your work, you’ve got to map your strategy, you’ve got to think long-term, and you’ve just got to peel off the Band-Aid and do it.”